Balanced Scorecard And not Amazon And
Performance
As running a
corporate-or government or not-for-profit-enterprise becomes
increasingly complicated, more sophisticated approaches are needed
to implement strategy and measure performance. Purely financial
evaluations of performance, for example, no longer suffice in a
world where intangible assets, relationships and capabilities
increasingly determine the prospects for success. Let’s have a close
look over Balanced Scorecard and not Amazon and
Performance.
It is essential
to identify what the organization must do well (i.e., the
performance objectives) in order to attain the identified vision.
For each objective that must be performed well, it is necessary to
identify measures and set goals covering a reasonable period of time
(e.g., three to five years). Sounds simple, however many variables
impact how long this exercise will take. The first, and most
significant, variable is how many people are employed in the
organization and the extent to which they will be involved in
setting the vision, mission, measures, and goals.
Balanced
Scorecard and not Amazon and
Performance:
·
Book: Balanced Scorecard Step-by-Step:
Maximizing Performance and Maintaining Results by: Paul R.
Niven
It is
noteworthy that Robert S. Kaplan wrote the Foreword to this book. He
and David P. Cohen are the co-authors of three other books on this
important subject: The Balanced Scorecard: Translating Strategy into
Action, The Balanced Scorecard: Measures That Drive Performance (HBR
OnPoint Enhanced Edition), and most recently The Strategy-Focused
Organization: How Balanced Scorecard Companies Thrive in the New
Business Environment. In the Preface, Kaplan graciously welcomes
"this new book to the Balanced Scorecard literature" and goes on to
suggest that "Niven's contribution will enable many more
organizations to achieve successful Balanced Scorecard
implementations."
Given the
potential benefits of such a program, one which provides a
measurement system that balances the historical accuracy and
integrity of financial numbers with today's drivers of economic
success, It is strongly recommended that Kaplan and Norton's books
also be consulted. The total cost seems a small price to pay for the
substantial value that will be derived.
Here is how
Niven organizes his material:
Part One:
Introduction to Performance Measurement and the Balanced Scorecard
Its purpose is
to "familiarize [the reader] with the field of performance
measurement and provide a solid grounding of Scorecard background
and principles."
Part Two:
Step-by-Step Development of the Balanced Scorecard
Next, Niven
provides his reader with "a detailed review and description of the
elements necessary to construct this new and powerful management
tool."
Part Three:
Embedding the Balanced Scorecard in the Organization's Management
System
Then Niven
shifts his (and his reader's) attention to implementing -- literally
step-by-step -- a cohesive, comprehensive, and cost-effective system
based on the aforementioned principles (Part One) and elements (Part
Two). This marks the "Scorecard's transition from a measurement
system to a strategic management tool." Niven explains in Chapter 8
how to align every employee's actions with the organization's
overall goals.
Part Four:
Sustaining Balanced Scorecard Success
Niven carefully
examines the importance of frequent reports on results (to date)
which both broaden and (more importantly) deepen support of the
Scorecard within the organization. To repeat, the Scorecard is an
effective management tool as well as a source of measurement
information.
Part Five:
Balanced Scorecard in the Public and Not-for-Profit Sectors and
Concluding Thoughts on Scorecard
Success
The "many
advantages conferred by the Balanced Scorecard" were recognized and
appreciated almost immediately by public-sector and not-for-profit
organizations. This "rising trend" serves as Niven's focal point in
Chapter 13 and then, in the final chapter, he shares some concluding
thoughts.
These specifics
are provided so that those who read this review will have a clearer
understanding of the scope of what Niven offers. No brief commentary
such as this, however, can adequately suggest the depth of his
probing analysis. He wrote the book for decision-makers in
organizations which are now deciding whether or not to commit to a
Balanced Scorecard program. Also for decision-makers in other
organizations within which such a program is now underway. Niven
concludes his Preface with Euripides' especially relevant comments
on the importance of balance, first expressed almost 2,500 years
ago: "The best and safest thing is to keep a balance in your life,
acknowledge the great powers around us and in us.
·
E-book: The Balanced Scorecard: Measures That
Drive Performance (HBR OnPoint Enhanced
Edition)
This 1992
Harvard Business Review article, by Harvard
Business School professor Robert Kaplan
and David Norton, president of Nolan, Norton & Co., was the
introduction into the now world-famous Balanced Scorecard - there is
now even a Balanced Scorecard website. This article was followed by
several other HBR-articles and two books ('The Balanced Scorecard'
and 'The Strategy-Focused
Organization').
The main reason
for the introduction of the balanced scorecard was that, in the
authors' views, organizations only measured financial performance.
There was too much emphasis on financial measures and not enough on
operational performance. By complementing financial measures of past
performance with the objectives and measures of financial, customer,
internal business process, and learning and growth, managers are
provided with a framework to translate a strategy into operational
terms. The great thing about the balanced scorecard is that it
minimizes information overload by limiting the number of measures.
It forces managers to focus on the handful of measures that are most
critical.
This article
made it finally possible for managers to express and measure
operational performance. Great thing about the balanced scorecard is
that it a simple visual tool. If you like this article, the logical
step is to read their follow-up HBR-articles 'Putting the Scorecard
to Work' (1993) and 'Using the Balanced Scorecard as a Strategic
Management System' (1996) or their 1996-book 'The Balanced
Scorecard: Turning Strategy into Action'. The article uses simple
US-English.
The BSC
translates an organization’s vision into a set of performance
objectives distributed among four perspectives: Financial, Customer,
Internal Business Processes, and Learning and Growth. Some
objectives are maintained to measure an organization’s progress
toward achieving its vision. Other objectives are maintained to
measure the long term drivers of success. Through the use of the
BSC, an organization monitors both its current performance
(financial, customer satisfaction, and business process results) and
its efforts to improve processes, motivate and educate employees,
and enhance information systems - its ability to learn and improve.
When creating
performance measures, it is important to ensure that they link
directly to the strategic vision of the organization. The measures
must focus on the outcomes necessary to achieve the organizational
vision and the objectives of the strategic plan. When drafting
measures and setting goals, ask whether or not achievement of the
identified goals will help achieve the organizational vision.
Leading
organizations agree on the need for a structured methodology for
using performance measurement information to help set agreed-upon
performance goals, allocate and prioritize resources, confirm or
change current policy or program directions to meet those goals, and
report on the success in meeting those
goals.
The balanced
scorecard is a conceptual framework for translating an
organization’s strategic objectives into a set of performance
indicators distributed among four perspectives: Financial, Customer,
Internal Business Processes, and Learning and Growth. Some
indicators are maintained to measure an organization’s progress
toward achieving its vision; other indicators are maintained to
measure the long term drivers of success. Through the balanced
scorecard, an organization monitors both its current performance
(finance, customer satisfaction, and business process results) and
its efforts to improve processes, motivate and educate employees,
and enhance information systems—its ability to learn and
improve.