Balanced
Scorecard Lecture
In series of
Balanced Scorecard Lecture Robert S. Kaplan, who was named one of
the top 25 business thinkers by The Financial Times for his
"Balanced Scorecard" approach to improving corporate valuation and
performance, delivered a lecture at Cornell, Tuesday, Nov. 11, at
4:30 p.m in 155 Olin Hall. In Balanced Scorecard Lecture Kaplan
talked about Integrating Intangible Assets in Corporate Value
Creation, is free and open to the public. It was both a Roy H. Park
Leadership Speaker lecture and a John R. Bangs Jr. Memorial lecture
and is jointly sponsored by the Johnson Graduate School of
Management and the School
of Operations Research and
Industrial Engineering (ORIE) in the College of
Engineering.
Balanced
Scorecard Lecture by Kaplan are highly sought after and listened,
who earned his Ph.D. at Cornell in operations research in 1968, is
the Marvin Bower Professor of Leadership Development at the Harvard
Business School. His recent research -- at the intersection of
managerial accounting, strategy and operations -- links cost and
performance management systems to business strategy and operations.
The Balanced Scorecard Lecture developed by Kaplan looks at such
non-financial measures as customer retention and employee
capabilities as well as the more-standard ROI (return on investment)
and EVA (economic value added) valuation techniques for companies.
The scorecard, now being used by companies, nonprofits and
private-sector organizations, is designed to be used as a framework
for everything from compensation to resource allocation to
individual and team goal setting.
Not only
Balanced Scorecard Lecture, but Kaplan currently is at work on a new
and, he says, much-enhanced version of activity-based costing (ABC),
which he pioneered in 1988. He was cited in The Economist this Oct.
25 for being "the only man currently to be credited with developing
two top management tools."
Kaplan is
co-author (with David Norton) of The Balanced Scorecard: Translating
Strategy into Action, which won the 2001 Wildman Medal for its
impact on accounting practice by the American Accounting Association
and has been translated into 21 languages; and The Strategy-Focused
Organization: How Balanced Scorecard Companies Thrive in the New
Business Environment, which was named the best international
business book in 2000 by Cap Gemini Ernst & Young and has been
translated into 17 languages. He has published frequently in the
Harvard Business Review and other journals. Strategy Maps, his
latest book, will be published in 2004 by HBS Press.
"He has made it
a premier activity to evaluate the firm more globally, measuring a
firm's performance continuously on multiple dimensions, including
customer satisfaction, innovation, learning and operations as well
as on both the traditional and newest methods of financial
performance," said Thomas Dyckman, the Ann Whitney Olin Professor of
Accounting at the Johnson School. Therefore the popularity of
Balanced Scorecard Lecture is at top amongst the masses and classes
of highly successful organizations.
